BRIEF:
Jeppesen, now part of Boeing, is a 90 year old company specializing in aeronautical navigation information, flight planning, and operational solutions for both commercial and business aviation, as well as the defense sector. Boeing is in the process of selling Jeppesen and other digital aviation SaaS to a private equity firm by the end of 2025.
MY PART:
My role was to art direct the Jeppesen interim brand that was still owned by Boeing and reflected some of the Boeing brand guidelines, while also modifying the design look and feel to align closer to the UX branding of the Jeppesen SaaS products. I partnered with stakeholders across the business, in order to design marketing materials across print and digital mediums. I also art directed an agency to create a new company-wide sales deck.
Digital product guide
Sales slide deck: company overview and product pitch
MY PART: Art direction to design agency
Marketing infographic
Product marketing guides
TARGET MARKET:
- Airline executives with technical expertise, including CIOs and VPs of Flight Ops
- Aviation enthusiasts with industry influencers
- C-Suite executives or board members who act as financial gatekeepers at airlines
kaytie gamble :: designer, art director, idea maker 