BRIEF
Through an in-depth social media effort, detailed style guide and brand-focused creative, I was able to create a cohesive look and voice for the Champion brand that resonated with both new and existing audiences. In less than a year, social followers on Instagram increased by 28% and Facebook page likes increased by 19.5%.
MY PART
I managed all of the design and content creation for the Champion brand social media on all platforms and digital ad design for over a year. I also built a brand style guide to hand off to Champion’s internal design team after their contract with my agency ended.




Animated display ads



TARGET MARKET
- Athletes and fitness influencers
- Supplement users
- Crossfit and boutique fitness
BRAND CULTURE
- Gritty and powerful
- Nutrition = workout performance
