BRIEF:
The largest in-person event of the year for the financial industry is Money20/20. It’s where the entire money ecosystem (from Payments to Banking to Fintech) comes together. In 2022, Marqeta’s Founder made a live announcement of their expansion into banking, so the booth and collateral were designed to promote the launch.
MY PART:
Art directed a brand experience agency to inform the look of the booth space and the functionality of digital interactive screens. Designed the main “welcome wall” with messaging to align with the announcement. Art directed design agency to complete a printed Passport for attendees to use throughout the event. Art directed freelance mural artist to illustrate an interactive spray paint mural for VIP party attendees. Designed and oversaw the print production of specialty metal credit cards for attendees to digitally scan throughout the VIP party. Designed QR code business card.
TARGET MARKET:
- C Suite executives and financial decision makers in the fintech space
- Banking execs looking to modernize their tech stack
- Industry professionals that have heard of Marqeta, but don’t exactly know what services they provide
kaytie gamble :: designer, art director, idea maker 