BRIEF:
Marqeta is one of the leading fintech solutions in the industry, serving as a tech platform for payment experiences. Brands such as Uber, Square, Doordash, and Coinbase use Marqeta. Brand recognition had struggled to prevail amongst competitive brands like Stripe, mostly due to the highly technical nature of this SaaS and the diverse industries it serves.
MY PART:
Solving the visual communication challenge of building brand recognition across all print and digital media was a large part of my role. I partnered with stakeholders across the business and the Creative Director, in order to art direct and design marketing materials across print and digital mediums. I co-owned the design direction for the blog, PR, social media, digital advertising, and in-person events.
Blog and social media
Web page on the main marketing site
Carousel ads
Persona slides: the end-consumer product experience
Billboard ads: placed on Hwy 101
Infographic: Payments thought leadership
Company-wide business card redesign
MY PART: Art direction to design agency
Event banners
TARGET MARKET:
- C Suite executives and financial decision makers in the fintech space
- Industry professionals that have heard of Marqeta, but don’t exactly know what services they provide
- Tech Developers
kaytie gamble :: designer, art director, idea maker 