BRIEF
These videos were created for Rainbow Light Vitamins as a targeted sales tool for their multi-vitamin, Vibrance. They live in the Amazon product image carousel and in digital ads.
The goal of each video was to showcase: product benefits, lifestyle of each target consumer, nutrient absorption, and product beauty shot.
MY PART
I art directed these videos from concept to completion, building the storyboards and sourcing the stock video to hand off to the producer. I also worked closely with the copywriter to finalize the scripts and worked with the producer through the numerous client edits to ensure quality under budget. I also art directed and designed one print ad for their prenatal line of Vibrance vitamins.
TARGET MARKET
- Healthy food consumers
- Pregnant women
- Athletes
- Head of household consumers
BRAND CULTURE
- Organic, anti-GMO
- Natural and homeopathic
- Food as medicine
kaytie gamble :: designer, art director, idea maker 